This formula's own materials are direct about this specific figure: it's the brand's own stated reference comparison, not an independently verified market benchmark — worth understanding exactly what that means.
The "Save $780" claim compares the 6-bottle bundle price against the brand's own single-bottle reference price multiplied out — a real calculation based on the brand's own listed figures, but not a comparison independently verified against outside market data.
This doesn't mean the savings aren't real relative to the brand's own single-bottle price — it means the comparison point itself is set by the brand, worth reading with that context rather than treating it as an independently audited discount.
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